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Frequently Asked Questions


Q:  I've seen skin creams with bioidentical ingredients for less money. Why the difference?

A:  The answer is in multiple parts:

First, our base cream is an eloquent, superior cream made from all natural ingredients, which ensures its non-sticky, non-greasy texture. It is specially formulated to be absorbed quickly into the skin, and not just sit on top.  It costs more to make than other base creams.

Second - and most importantly - our bioidentical ingredients are identical to those made by the human body, USP Grade, Made in America, made from organic (non-GMO) sources, and delivered in an airless pump bottle to ensure freshness.  All of those qualities add to the cost of creating such outstanding products.

Third, our products in airless pump bottles are fairly concentrated, and we provide a generous amount of product.  A typical application of our product is two pumps, and the bottle contains enough for 200 pumps. One bottle typically lasts two to four months.

Fourth, most other products on the market do not offer progesterone and estrogen in one product, which means in order to obtain the proper combination of the two, you'd have to buy two different products.  With WMS's Heaven and Support and others, Estrogen and Progesterone are provided together at the right ratios.

Q:  You say your bioidentical supplements are USP grade. What does USP mean?

A:  USP defined: The United States Pharmacopeial Convention, Incorporated, (USP) is a scientific nonprofit organization that sets standards for the identity, strength, quality, and purity of medicines, food ingredients, and dietary supplements. USP Grade means that a product meets all of the requirements as contained in the USP monograph for that product and is manufactured in a CGMP compliant facility. CGMP refers to the Current Good Manufacturing Practice regulations enforced by the US Food and Drug Administration (FDA). CGMPs provide for systems that assure proper design, monitoring, and control of manufacturing processes and facilities. If there is no USP monograph, a material cannot be labeled as USP Grade.

Q:  Do bioidentical Estrogens work better than the prescription Premarin? What's wrong with Premarin?

A:  The FDA says that there is no definitive proof that bioidentical Estrogens are actually superior to Premarin (and other patented "Estrogens").  So, we can't say that bioidentical ingredients are better for you.  You have to decide for yourself what you want to put in your body - bioidentical Estrogens that are exactly same as the ones your body makes, or conjugated estrogens isolated from the urine of pregnant mares.  Here's what PETA says on their website: "The estrogen-replacement drug Premarin, prescribed to menopausal women, is made from horse urine; in fact, the drug’s name is short for PREgnant MARes’ urINe. About 750,000 mares are impregnated each year for the sole purpose of collecting their estrogen-rich urine. Tied in small stalls, unable to move either backwards, forwards, or sideways or lie down comfortably, they stand with sacks strapped to their groins for months on end. In order to make the urine more concentrated, their water intake is restricted, so the horses are constantly thirsty. The foals are considered “byproducts,” and most are fattened up, slaughtered, and sold for horse meat or turned into dog food."

Q:  If using small amounts of skin cream with bioidentical ingredients can be good for the average woman, then would large amounts be even better?

A:  The short answer is no.  We are aware that many people suggest that mega doses of certain vitamins and minerals can be beneficial, i.e., more is better!  Not so with human bioidenticals.  Having too high of levels of Progesterone or Estrogens, etc., can be just as bad as having too low of levels.  Many women have increased their levels too high and ended up with the same - or worse  - symptoms as before they started.  The whole idea of supplementing bioidenticals is to try to get the levels close to where they are in an average 30-year-old woman - not above that.  Too much is not a good thing.  The key is balancing.

Q:  The pump has come off OR there is a little air in the product when I push the pump (spitting) - how do I fix this?

A:  The upside of using an airless pump is that there is minimal air in contact with the product, keeping it as fresh as possible for the longest period of time.  The downside is that it is possible for the pump to get loose.

The first thing to remember is to ALWAYS place the bottle on a hard surface like a table or counter when you are actuating the pump, i.e., don't hold the bottle in your hand.

The pump is made up of two chrome pieces. A lower round chrome base and the upper, smaller diameter chrome pump dispenser that has the little white spout.

   1.  If the pump dispenser itself (smaller diameter chrome part with spout) has come off, place the bottle on a table or counter, center the chrome dispenser onto the top of the base and press it straight down all the way. Be careful as it may pump out some product while doing so. That should reseat it and it should work normally.

   2.  If the pump is spitting a little air with the product or won't pump at all, the lower chrome base may have gotten loose. The lower chrome base is threaded and screws into the top of the bottle. Make sure it is screwed into the bottle tight by doing this: Unscrew it a little by turning it to the left (counterclockwise), then firmly tighten it again by turning it clockwise until it stops turning. That should stop it from getting a little air inside which can make it spit. Place the bottle on a table or counter, then press the pump a few times to get out any trapped air. It should then pump product normally. (Note: in some circumstances, it may take a dozen or more pumps to get the air out and get the product flowing again.)

Q:  My WMS cream or suppository got warm (during shipping, in the mailbox, in my car, etc.)  What can I do? Will it affect the product?

A:  This is an easy fix. Simply place the bottle of cream or packet of vaginal suppositories in the refrigerator for a couple hours.  Then remove and store at regular room temperature.  This will not change the products' effectiveness or performance. 

Q:  I use more than one cream. Can they be applied together?

A:  Absolutely!  You certainly can mix them together on one glove and apply together.  We intentionally use the same base cream for all of our creams, and the hormones will not interfere with each other.  Applying all at once on one spot will produce the exact same results as applying separately.

Q:  What is Pregnenolone? Why is it in one of the new Happy Hoo Hoo formulations instead of DHEA?

A:  WMS has written numerous Facebook posts on Pregnenolone.  As an additional resource, here is a summary borrowed from a Board Certified Nutritionist, Ann Louise Gittleman, Ph.D.:

PregnenoloneMother of All Hormones? This uber-hormone may be the ultimate raw material in your entire body. It's so essential to health that it's produced not only in the adrenal glands and sex organs, but also in the brain and spinal cord. 
"Yes, you read that right, and we're not talking DHEA here. Without this "mother" hormone your body couldn't produce other hormones like estrogen, progesterone, testosterone, cortisol, or dehydroepiandrosterone (DHEA), for that matter. This neuroprotective hormone -- that nobody is really talking about -- has really powerful effects on aging, memory, mood, sexuality, and even sleep. It is the critical building block in the production of all other hormones that you have heard me writing, talking, or blogging about these days.

In fact, this uber-hormone may be the ultimate raw material in your entire body. It's so essential to health that it's produced not only in the adrenal glands and sex organs, but also in the brain and spinal cord.

There's solid science to back up all the benefits of pregnenolone:

• Brain function: Pregnenolone helps raise brain levels of acetylcholine, the neurotransmitter needed for thought processes that is typically low in Alzheimers' patients.

• Memory enhancement: It can not only boost memory but also prevent its loss and support memory-protecting sleep, according to animal studies.

• Depression and anxiety: Several studies, including two at the University of California, San Francisco, show that pregnenolone can help relieve depression and anxiety. Schizophrenia patients, who are very anxious, generally have the lowest levels of pregnenolone.

• Stress and fatigue: Pregnenolone helps counter the effects of stress to lessen fatigue and increase endurance.

• Joint pain: Scientists believe it can relieve joint pain as well as rheumatoid arthritis and gout, even when conventional therapies may not help.

• PMS and menopause: Researchers conclude that pregnenolone plays a promising role in the pathophysiology of PMS, and according to my colleague and hormone expert Ray Sahelian, M.D., it can help alleviate PMS and menopause symptoms, particularly hot flashes and loss of libido.

• Cholesterol: In one study, pregnenolone helped decrease subjects' total average cholesterol levels from 263.5 mg/dL to 187.9 mg/dL, suggesting that balanced hormone levels may stabilize the body's production of excess cholesterol.

• Addiction and chemical dependency: A study in the Journal of Pharmacological Science finds that pregnenolone can help combat addictive behaviors and chemical dependency. Researchers at the University of North Carolina at Chapel Hill find that pregnenolone plays an important role in alcohol tolerance and withdrawal.

Overlooked, But Oh So Essential

If this hormone is as terrific as it sounds, why haven't you heard of it before? Good question. Because pregnenolone is the precursor of the more-familiar hormones like cortisol, estrogen, progesterone, testosterone, and DHEA, it seems to have been ignored and overlooked. But, I find the research on this "mother" hormone incredibly compelling. Over the years, I have come to regard it as an adaptogen that will transform itself into whatever your body actually needs, hormone-wise."


Here's some legal stuff you need to know: Women's Midlife Specialist, Inc. (WMS) in NOT a medical practice in any way, shape or form. While we offer general advice on midlife-related issues and subjects on this site (and other places), the information on this website does not replace your relationship with a qualified health care professional, and is not intended as medical advice. Because everyone is different, WMS does not express or imply that you as an individual will experience improvement in midlife-related symptoms by using products. WMS urges you to make informed decisions about your health, and to always check with your physician before starting or stopping medications, supplements and/or topically-applied creams or suppositories that contain bioidentical ingredients. If you ask a specific question(s), and we reply, that reply(s) is intended as general guidance based on general information available at the time. You will not have a doctor-patient relationship with WMS or any of its staff through this website, Facebook, or any other social site.

The products sold on this website have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease. Consult your physician before using any of these products to avoid any health issues.

Our shipping and return address is:
Women's Midlife Specialist, Inc.
5220 McIntosh Rd Unit 2
Sarasota, Florida 34233

Our registered corporate address is:
Women's Midlife Specialist, Inc.
651 SE 41st Ave
Trenton, Florida 32693


Always read the information and warnings on the labels of the products.

CALIFORNIA RESIDENTS: Proposition 65, the Safe Drinking Water and Toxic Enforcement Act of 1986, was enacted as a ballot initiative in November 1986. The Proposition was intended by its authors to protect California citizens and the State's drinking water sources from chemicals known to cause cancer, birth defects or other reproductive harm, and to inform citizens about exposures to such chemicals. Under the statute, a person in the course of doing business cannot expose an individual to a chemical known to the state to cause cancer or reproductive toxicity without first giving a clear and reasonable warning to an individual. Proposition 65 requires the state to maintain and update a list of chemicals known to the state to cause cancer or reproductive toxicity.  "Progesterone" and "Estrogen" are on the list. According to the State of California, Progesterone and Estrogen, under certain circumstances, can cause cancer. Nearly all of the studies upon which these declarations are based involved "progesterone" and "estrogen" manufactured by pharmaceutical companies, NOT bioidentical. We agree that NON-bioidentical ingredients can and do cause cancer, but NOT bioidentical ones, which are identical to the those created by the human body. Nevertheless, we are required to make the following statement to California residents about all our products that contain progesterone and/or estrogen: "This product can expose you to chemicals including progesterone and estrogen, which are known to the State of California to cause cancer. For more information go to"

Questions? Ask away!

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